Paid Marketing – Growth Marketing Pro

7 Advanced Tips for Companies Spending $1M+ on Google Ads

Mark Spera — Tue, 10 Dec 2024 20:41:42 +0000

Running Google Ads with a $1M+ monthly budget? You already know the stakes. Every wasted dollar makes your teams’ lofty (and maybe overambitious) targets slightly further out of reach. I work on accounts that spend upwards of a million dollars per month on Google Ads. My…

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How to Grow Your Ecommerce Business Exponentially: 11 Growth Hacks

Mark Spera — Sat, 19 Oct 2024 01:47:00 +0000

My first business was an ecommerce store called BeGood. I started it over 10 years ago — we even opened a physical store in San Francisco! We eventually sold it (for less than I would have liked) and I went off to lead marketing at consumer…

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We Sold GrowthBar!

Mark Spera — Wed, 05 Jul 2023 05:28:00 +0000

2023 has been a crazy year for us in more ways than one. We more or less expected the first two things to happen. The third was more surprising — and it’s what this post is about. After 2.5 years of working on GrowthBar, it now…

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5 Key Takeaways from the Top Ecommerce Marketplaces’ Ad Strategies

Mark Spera — Wed, 11 May 2022 17:25:39 +0000

Your ecommerce business may be a long, long way from the likes of Amazon or Walmart or other top shopping sites in the US, but that doesn’t mean that you can’t aspire to follow in their footsteps. Whatever they are doing with their online advertising, it’s…

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The 11 Best Lead Generation Strategies for Your Business

Hailey Friedman — Fri, 06 May 2022 07:59:00 +0000

When it comes to lead generation strategies, I know what works. In this post, I speak from first-hand experience acquiring leads for… Recently, I grew a B2B SaaS startup from $120k ARR (annualized revenue) to $2 million ARR in 18 months entirely from inbound leads. Here’s…

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How to Make an Irresistible Facebook Landing Page (Plus 10 Great Examples)

Mark Spera — Sun, 24 Apr 2022 20:49:00 +0000

There are over 7 million active Facebook advertisers. Everyone from small businesses to Fortune 100 companies are running ads on Facebook and Instagram. That’s because with over 2.9 billion active users on Facebook, it remains one of the most scalable growth marketing channels. And while it’s…

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Does Google Ads Work & Will it Work for My Startup?

Mark Spera — Tue, 29 Jun 2021 21:08:00 +0000

Google Ads are ad units that run on Google search pages. Marketers love Google Ads. Why? They’re scaleable: there’s almost infinite search volume on Google. They’re targeted: searches can get pretty targeted to the intent of the user. What are Google Ads? When you search Google,…

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The Best Lead Generation Software for Your Team

Hailey Friedman — Sun, 01 Nov 2020 04:21:00 +0000

In sales, lead generating is the name of the game. Without leads, your sales team can’t make sales. With the wrong leads, your sales team simply drowns in failure. Of course, you could spend hours painstakingly vetting leads before passing them on to your sales team…

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Why Lifetime Value is the Most Important Metric for Any Business

Mark Spera — Mon, 23 Mar 2020 01:33:00 +0000

Like most entrepreneurs and marketers, when I began my career, I was fixated on acquiring the most customers. Even if my customers were spending only $10, I was thrilled to have them! Don’t get me wrong. I still love acquiring tons of users. But if all…

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The 10 Best Ways to Start Marketing Your Ecommerce Store

Mark Spera — Sun, 23 Jun 2019 04:33:27 +0000

Ecommerce: A Really Brief History Do you know: ecommerce began in 1971!? The first online transaction took place over the ARPANET in 1971. Students at the Stanford Artificial Intelligence Lab completed a sale of marijuana to students at Massachusetts Institute of Technology. True story. How to…

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