Marketing Automation
Marketing automation is the technical and software side of digital marketing.
Marketing automation specialists optimize software to automate marketing activities. It helps identify potential customers and leads and automates the process to convert them into sales. This can be done through email marketing, SMS marketing, and website notifications. Push notifications are also available.
Marketing automation is a great way to boost your sales funnel. It creates a large user base and raises awareness about your brand. Your brand is more trusted and more trustworthy the more people learn about it. Consumers won’t accept a website they first visit. Marketing automation keeps your brand relevant and helps you sell eventually.
According to PayScale, the median income for a marketing automation specialist in India is $61,080 and 6-6.5 lakh INR.
Video Production and Marketing
Marketing and video production has become the core of every marketing strategy. Video content is a must-have for every business as it grabs the users’ attention quickly.
Today’s youth are more interested in video content than ever, as they have become increasingly mobile and use smartphones to access it. Video content is not just entertainment but a powerful tool to promote and generate leads on social media platforms.
Apps like TikTok and Instagram reels have changed the way video content is perceived. Hubspot’s study shows that half of the consumers prefer video content to other content. Video production and marketing are now the most important digital marketing skills.
Video producers can make $57,377 worldwide and 5-6 lakh INR on average in India.
Paid Media Specialist
Paid media specialists are responsible for driving traffic to your website portals through online advertising platforms like Facebook, Instagram, and Google. You need to be able to combine both creativity and analysis as a paid media specialist.
They must quickly determine which platforms are most effective for reaching their audience and then be creative with media buying to maximize input for increased output.
The growth of digital advertising is staggering all over the globe. Paid media specialists are at the top of their game. In 2016, the digital advertising market was worth $190 billion. The need for digital advertising was $190 billion in 2016, almost twice its size in 2016. It is projected to increase as projections for a global market of 390 billion by 2021. These numbers are affected by pandemics, so imagine what might happen in an ideal situation.
60% of marketing budgets will go to digital spending. This means that every digital team should have a paid media specialist.
Social media marketing is an essential component of paid media. It will be one of the hottest job profiles in 2021. This is because the Pandemic has forced more people to spend their time online. Social media is increasing. The social media engagement rate has increased dramatically, so it’s not surprising that the demand for social media marketing strategists will increase.
Social media marketing strategists are responsible for planning, implementing, and brainstorming brand ideas, managing the company’s social channels strategy, and ultimately increasing sales.
On average, a paid media specialist makes $66,150 worldwide and 4-5 Lakhs in India (PayScale).
Content Marketing Specialist
Search Engine Optimization isn’t enough to drive traffic to your site today. The old methods of generating traffic to your website using search engine optimization have been replaced by the need for high-quality content.
Customers today are not likely to take action until they feel impressed by the content offered by businesses. Content marketers maximize the quality of the content a company offers and drive traffic to its various websites. This promotion is not paid, unlike social media advertising.
As the social media audience becomes more aware of its content, they expect to see high-quality content on social networks or blogs that promote the company.
This is a creative job that drives all content marketing strategies and plans. Content marketing specialists should be people-oriented as they work with many team members to implement a strategy.
On average, a content marketing specialist earns $51,630 worldwide and 4-5 lakh INR in India. (PayScale).
Analyst
Analytics is for you if you are a lover of numbers.
Analytics is a critical component of any digital marketing team. It also requires the highest level of technical skills in digital marketing. There is a lot of data out there today. But it’s useless if it isn’t analyzed and applied to your brand’s benefit. Today’s consumer data shows the whole buying process of a consumer.
Analytics can tell us if the campaign was successful or not, which tweaks we should make and how to reach a wider audience for our business. Analytics can help you optimize your sales funnel by assisting customers in identifying any issues and providing solutions.
Without analytics, digital marketing would not exist today. Modern businesses need to spot trends and analyze data using different tools and then turn that into actionable steps.
An average data analyst can cash out $61,593 worldwide and 4-5 lakh INR in India. (PayScale).
SEO
SEO, or search engine optimization, is a skill that can be used in digital marketing. The credibility of your website and the traffic it receives from search engines increases when your website is ranked high in the results.
Search Engine Optimization requires a deep understanding of search engines and linking content to search results.
Search Engine Optimization is an $80 billion industry. Here is a statistic to give you an idea of why search engine optimization is so important: 93% of internet activity is initiated by a search engine.
75% of people don’t even bother to look at the second page in search results. This blog will discuss the key benefits of SEO and why businesses should pay so much attention to it.
Search engine optimization is an essential skill because the SEO market is constantly changing. There are algorithm updates that shift the optimization tactics of websites, so they must be re-optimized.
Search Engine Optimization Specialists can make around $46,738 worldwide and between 2-3 Lakh INR India. (PayScale).
Copywriting
It’s so simple to forget how digital marketing works. It’s only writing a few words about a brand, right!
It’s wrong. It’s not. Copywriting is more than just that. It can capture a brand’s purpose, sentiment, and USP in a few sentences or even words. To be the brand’s voice, you must work closely with the designer to seamlessly make the copy and design.
Because copywriters are responsible for creating copy and jingles that help people remember the brands, they are highly sought after.
Are you looking to improve your copywriting skills? Analyze the copy in this Case Study on Zomato and other similar case studies from your favorite brands. You can also explore what they could have done better.
The salary insights show that an entry-level copywriter in India can make $53,154 worldwide and 3-5 lakh INR per year on average.
Email-Marketing:
Email marketing is a form of marketing that we all know well. Yet, it continues to be one of the most effective marketing strategies.
Email marketing is a form of digital marketing that has a higher return on investment than any other. Its ROI (return on investment) is $42 per $1.
Email Marketing is one of the highest-paying digital marketing skills because of its versatility. Email Marketing is used to build customer loyalty, convert leads, and engage inactive customers. You can offer exclusive deals, information on upcoming events, articles for subscribing, and other helpful content.
The average global salary for an Email-Marketing Specialist is $54,573 and 3-5 Lakhs Indian Rupee.
Website development
Today, every business wants to be online. That is because it’s where their customers are. 51% of the global population has internet access. A website has gained in importance due to the Pandemic. Websites are not only goodwill ambassadors for the company but also serve as a means of conducting business.
Do you know what it takes to be a web developer? To create a functional and attractive website for your business, you must be knowledgeable about the different coding languages. This is a highly sought-after digital marketing skill in today’s digitally connected world.
As a web developer, your job would be to create and maintain a website. Even in today’s digital world, almost half to 60% of small businesses don’t have a website. Today, one in three people search for companies online before purchasing products. If coding interests you and you are proficient in it, there is a market for you.
A $60,000.117 beginner can easily make 3-4 Lakhs INR per year and 10 Lakhs INR for experienced web developers in India. (PayScale).
Read more: Digital Marketing Trends You Can’t Ignore Anymore
PPC (Pay Per Click)/Google Ads
Ranking your website first in organic search results can provide benefits that will grow over time. However, this process may take some time to achieve the desired result. Pay-per-click advertising can help you gain relevant visibility immediately.
You will find your business or brand in the top results. You will have to pay per click for your ad. Although you may bid higher, it doesn’t guarantee that your ad will appear more often. Quality score and relevance are the key elements that determine if your ad should appear on the top results.
PPC is a skill that helps you maximize your quality score and ad relevancy. You must balance your budget and understand the keywords you should target. Also, know which channels to use and what ad format is best for your ad.
You also need to understand better the best way to create an experience that is universally enjoyed by your target audience. You will be able to lower your cost per click and increase your profit.
You can use PPC Advertising for more than just search engines. It is valuable for websites, social media, and mobile apps.
An analyst for Pay-per-click can earn up to $44,169globally and 3-4 Lakhs in India.
Recommendation – IIDE’s Online Google Ads Course will teach you the basics and best practices for creating effective ads via Search, Display, and App. This course will teach you how to set up Google Ads campaigns that are targeted and make you a Google Ads specialist. We recommend that you give this course a shot.
if you are searching for jobs in one of these fields then you can apply on Battersea Web Expert
